F1 star Carlos Sainz launches new fashion collection - with a nod to his “Chili” nickname
The F1 star has teamed up with New Era for a headwear and clothing range inspired by his personal style and TEAM FIFTY5 community.
Formula 1 star Carlos Sainz is taking his style off the track with a brand-new fashion collaboration with New Era.
The Atlassian Williams F1 Team driver has teamed up with the iconic headwear brand to launch TEAM FIFTY5, a new collection of caps and clothing inspired by his distinctive personal style.
The Fall/Holiday 2026 collection is designed to bring the identity of TEAM FIFTY5 beyond the racetrack, blending subtle motorsport influences with an understated, everyday look.
Think elevated wardrobe staples, European heritage and versatile pieces designed to be worn well beyond race weekends.
The first collection includes New Era caps, hoodies and T-shirts, with a colour palette spanning outdoor green, off-white, white, faded blue and red.
Some pieces feature direct embroidery and woven details incorporating a red chilli pepper — a nod to Sainz's famous "Chili" nickname and the symbol of the TEAM FIFTY5 community.
A nod to ‘Chili’ nickname
But one piece is likely to be particularly popular with his home crowd.
Created especially for fans attending the TEAM FIFTY5 Grandstand at Sainz's home race in Madrid, the standout yellow 9FORTY cap features red detailing and packs plenty of Spanish flair.
The bright design takes inspiration from one of Sainz's favourite colours, while the yellow also references the Spanish flag — making it a fitting tribute to both his personal style and his connection with fans at home.
Elsewhere in the collection, shoppers can expect New Era's 9TWENTY and 9FORTY A-Frame cap silhouettes.
The clothing range keeps things relaxed, with oversized and loose-fitting T-shirts and hoodies, alongside slim and cropped women's T-shirts.
Sainz, who founded TEAM FIFTY5, said the community has been part of his journey since the beginning of his career.
Carlos Sainz, Atlassian Williams F1 Team driver and TEAM FIFTY5 founder, said: "TEAM FIFTY5 is part of who I am since the beginning of my career.
“Together with my personal team and with my fans we have built a community of shared experiences and values, and it's time to expand it, at the track and beyond.
“With this collection, we wanted to create something that feels authentic to that identity but can be worn every day.
“New Era understands the connection between sport, culture and personal style, and I'm proud of what we have created together."
New Era's VP EMEA Patrik Söderström added: "TEAM FIFTY5 represents a natural meeting point between elite motorsport and contemporary lifestyle.
“Working closely with Carlos and his team, we have created a collection that feels personal and distinctive while remaining true to New Era's heritage in headwear, sport and culture."
Blending subtle motor sport influences with an understated, everyday look
The launch campaign sees Sainz and his team swapping the racetrack for Mallorca, where the collection was photographed during the F1 summer break.
The setting gives the debut range a more exclusive, lifestyle-focused feel, away from the usual race-weekend spotlight.
The TEAM FIFTY5 collection will be available through New Era and Carlos's online channels, the New Era Madrid store at Gran Via 15, and selected wholesale partners.
Since 1920, New Era has been handcrafting the finest headwear in the world.
Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe.
With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.
The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era's global offices and partnerships, visit www.neweracap.eu and social channels @neweraeurope.
Carlos Sainz is a Spanish Formula 1 driver who made his Grand Prix debut in 2015 and has since taken four race wins and 29 podium finishes, currently racing for Atlassian Williams F1 Team.
TEAM FIFTY5, named after his car number, is the extension of that same drive off the track — a community built around Carlos's values and experiences.
Through product drops and activations, it gives fans a tangible way to engage and be part of the team, during race weekends and beyond.
About New EraAbout Carlos Sainz and TEAM FIFTY5