Derbyshire opticians launches annual back-to-school reading competition
The initiative aims to encourage parents and carers to make eye health part of their preparations for the new school year, while also celebrating the importance of reading.
Am opticians in Glossop is helping local children get their eyes ready for the new school year with the return of its annual back-to-school competition.
Running from now until Sunday 6 September, children under 16 who attend Specsavers Glossop for an eye examination will automatically be entered into a prize draw to win a 12-month children’s book subscription from competition partner Dark Peak Books & Gifts.
The initiative, which forms part of the store’s annual Read a Book Week, aims to encourage parents and carers to make eye health part of their preparations for the new school year, while also celebrating the importance of reading.
Good vision plays an important role in children’s learning, with much of the information they encounter in the classroom presented visually - whether they are reading books, looking at a whiteboard or using digital devices.
Nawaz Moin, dispensing optician director at Specsavers Glossop, said: “The start of a new school year is a great opportunity for parents to think about their child’s eye health and make sure they’re ready for everything the classroom has in store.
”We’re delighted to be working with Dark Peak Books & Gifts again for our annual competition. Reading and good vision go hand in hand, so a year’s supply of books feels like the perfect prize to help encourage a love of reading.
“We’d encourage parents whose children are due an eye examination to book an appointment before they head back to school.”
The prize will give one young reader a children’s book subscription lasting 12 months, courtesy of the local Glossop bookshop.
Melanie O’Brien, owner of Dark Peak Books & Gifts added: ”We’re really pleased to be teaming up with Specsavers Glossop again.
“Encouraging children to enjoy books and discover stories they love is something we’re passionate about, and we hope the prize will give the winner plenty of exciting new reads to enjoy over the coming year.”
Children under 16 can be entered into the competition when they attend an eye examination at Specsavers Glossop between Monday 17 August and Sunday 6 September. Eye examinations must already be due and cannot be brought forward early solely for entry into the competition.
The winner will be contacted by Dark Peak Books & Gifts.