New Mills sweet makers Swizzels strikes new partnership with Manchester Opera House for panto season

The iconic British sweet manufacturer Swizzels has teamed up with Manchester Opera House to have their products on sale during this year’s pantomime which stars Jason Manford.

Swizzels will be an official sponsor of this year’s production of Robin Hood.

Ashleagh Williams, sales and development manager at the Palace Theatre and Opera House said: ‘’I couldn’t be prouder to be delivering this partnership with Swizzels.

“For me, trips to see the pantomime feature in many vivid childhood memories, as do iconic Swizzels sweets like Love Hearts and Parma Violets – it really does feel like the perfect fit.”

Iconic British sweet manufacturer Swizzels has teamed up with Manchester Opera House to have their products on sale during this year’s pantomime which stars Jason Manford.placeholder image
Iconic British sweet manufacturer Swizzels has teamed up with Manchester Opera House to have their products on sale during this year’s pantomime which stars Jason Manford.

“It’s particularly exciting to have led on this initiative, which marks a first of its kind in Manchester for many years, and a huge personal milestone since joining the team last year. I couldn’t ask for a better brand to share this journey with.”

The production marks the return of comedy favourites Jason Manford and Ben Nickless as Robin Hood and Will Scarlett.

They will be joined by musical theatre stars Landi Oshinowo as the Spirit of Sherwood, Adam Strong as the Sheriff of Nottingham and Sarah Vaughan as Maid Marion.

The partnership represents a significant milestone in the Palace Theatre & Opera House’s growing corporate programme, highlighting its commitment to building strong local and national brand collaborations.

Originally The New Theatre, the iconic building Grade II-listed building first opened its doors on Boxing Day, 1912. It went through several iterations, being renamed once before becoming the Opera House in 1920.

It has also been used for different functions; as a cinema in WW2, then a bingo hall before reopening as a theatre again in 1984.

Theatregoers can look forward to indulging in a selection of Swizzels’ best-selling sweets during their visit to the Opera House, including Squashies Original Raspberry & Milk, Squashies Sour Cherry & Apple and the Scrumptious Sweets variety bag, filled with iconic treats such as Refreshers, Parma Violets and Love Hearts.

Mark Walker, Commercial Director of Swizzels added: ‘’We’re delighted to be bringing some extra sweetness and smiles to Manchester this Christmas.

“Swizzels is all about creating joyful moments to share, so sponsoring the renowned pantomime at the Opera House feels like the perfect festive partnership.’’

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