Historic deal for Derbyshire CCC
Derbyshire CCC and 3aaa (Aspire Achieve Advance Ltd) have agreed a three-year partnership which will see the renaming of the County Ground.
The ground will now be known as the 3aaa County Ground (pronounced verbally as The 3a County Ground).
In securing the deal 3aaa, one of the UK’s leading national training providers for Apprenticeships, become Derbyshire’s first ever stadium naming rights partner.
The six-figure deal is the largest commercial partnership in the history of the club.