The deal, worth more than £500,000 over five years, includes the extension of the stadium naming rights of The 3aaa County Ground until the end of 2020.
The partnership will also see the newly-redeveloped Pavilion renamed as The 3aaa Pavilion in addition to 3aaa continuing its sponsorship of the club’s NatWest T20 Blast shirt through to 2018. The two parties launched their partnership in March 2014 when 3aaa become the club’s first ever ground naming rights partner. Simon Storey, Derbyshire Chief Executive, added: “We want to build on the exciting progress of the last 12 months with 3aaa which has brought great benefits for both parties. “We are proud to be so closely associated with an organisation in the same year OFSTED recognised them as the only independent training provider to achieve Grade One Outstanding. “We’ve had a great experience with our own 3aaa apprentices who have been able to step straight into their respective roles.
“We are looking forward to continuing our partnership which will provide the club with long-term security as we seek to build a successful team that the county of Derbyshire can be proud of.”