Life is sweet as Swizzels puts top fan’s Great British Puds chew bar in shops

A former High Peak College catering student has designed a brand new sweet for Swizzels - which is on sale in shops now.
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Tracy-Jane Fielding’s Great British Puds include four varieties of wrapped chew bars in dessert flavours sticky toffee pudding, lemon meringue, rhubarb crumble and apple pie and custard.

Mum-of-three Tracy’s classic British pudding creation was chosen by public vote from thousands of entries after the 90-year-old New Mills confectioner launched a nationwide hunt for original inventions from fans.

Qualified chef Tracy - who worked as restaurants manager at Hilton for many years - told how the idea for the pudding combination came to her ‘instantly’ when she heard about the Swizzels competition.

Sweet-loving Tracy-Jane with the finished productSweet-loving Tracy-Jane with the finished product
Sweet-loving Tracy-Jane with the finished product

She said: “Working in restaurants whenever we did menu changes great British classic puddings always flew off the shelves.

“Those old favourite desserts that we all loved whether as granddads or grandmas or mums and dads or children.”

Tracy - who was involved on every stage of the new sweet’s development from flavour combinations to packaging - told how as a child she would wind the windows down in her parents’ car passing the factory to smell the air.

She said: “I always wanted to know what was going on in there - anyone who has ever watched Chitty Chitty Bang Bang or Charlie And The Chocolate Factory has probably thought about designing their own sweet.”Swizzels-mad Tracy - whose all-time favourite Swizzels sweet is the Drumstick chew - described how her earliest memories included Parma Violets doled out by her great grandmother on Halloween.

Tracy-Jane Fielding’s Great British Puds in productionTracy-Jane Fielding’s Great British Puds in production
Tracy-Jane Fielding’s Great British Puds in production
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She said finding out she had won the competition was ‘unreal’ adding ‘I always wanted to win but the unreal reality that your sweets will be put on the shelves was amazing’.

Tracy, who now works for the Department for Work and Pensions, said: “What was really nice was my dad got to try the apple pie and custard before he passed away in October and he absolutely loved it.”

Sweet-loving Tracy told how when she saw the the finished product - which costs £1.29 - in the supermarket it was like her own Bridget Jones moment when she was desperate to say ‘yes, these are my sweets’.

Tracy-Jane and Swizzels marketing manager Sarah-Louise Heslop designing the packagingTracy-Jane and Swizzels marketing manager Sarah-Louise Heslop designing the packaging
Tracy-Jane and Swizzels marketing manager Sarah-Louise Heslop designing the packaging

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The Great British Puds packagingThe Great British Puds packaging
The Great British Puds packaging

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