Sally Depee started Little Cherubs Clothing for children aged 1 to 13 - based at Rems Cafe Bar and Restaurant - after noticing soaring numbers using the town’s foodbank.
The currently closed Rems where Sally works is now filled with racks of clothes dropped off by kindhearted locals.
Mum-of-four Sally told how she had received everything from coats and jumpers to dresses and trousers.
In one kind gesture an anonymous donor had left a “huge bag” of brand new clothes from Asda specifically bought just to give away.
Hospitality worker Sally described seeing the snow this month and thinking “I’d hate to think of kids playing out without a warm coat to wear”.
She said: “I just thought with not being able to meet friends at school gates people may not have access to clothing - especially for this age group.
“When you have babies you usually get loads of things from friends but from the age of one kids are rapidly growing.
“It’s so expensive and now people are having to choose between heating or food they may not be able to afford a new coat or wellies for their child.”
Sally, 40, described how she had 200 donations handed over in just one day.
She said: “The support we’ve had has been unbelievable - I’m helping five families with stuff donated this week.
“We’ve had loads of people getting in touch wanting to volunteer - I’m trying to keep this small but we do have people helping us drop things off.
“I’d just like to think this is something others might see and do something similar in their own communities - it’s just about putting yourself out there and trying to help others.”
Donations can be dropped at Rems on Mondays between 10am-3pm and Chapel Town Hall on Fridays between 10am-12pm.
Sally is also happy to drop clothes off at schools and nurseries.