"Bottomless brunch" vouchers, valid for 12 months, can be redeemed at hundreds of restaurants across the UK.
Alongside acting as the perfect last-minute gift for brunch-lovers, the bottomlessbrunch.com vouchers have also been designed to help financially support independent restaurants who rely on festive trade to stay financially afloat.
The vouchers https://bottomlessbrunch.com/restaurant/london/uk/brunch-voucher/ can be bought for £20, £50 and £100.
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Popular bottomless brunch experiences found on the website include those dedicated to Drag and Cabaret, Karaoke, Bingo, Rooftops and even River Cruises.
Michele Cuccovillo, co-founder of bottomlessbrunch.com, said: “As it currently stands, the UK hospitality sector remains in somewhat of a limbo.
"And, with a large amount of fear and panic instilled in the minds of Britons, some restaurants are reporting up to 1,000 reservations cancelled during what is typically a very busy and profitable time.
“In order to do our bit and help support the restaurants we work with, and bring in some much-needed finances during the festive period, we’ve launched our brand new bottomless brunch vouchers.
"Not only are we hopeful that the vouchers will make the perfect last-minute Christmas or New Year gift for anyone who loves attending a uniquely-themed bottomless brunch, we are also looking to reduce the number of no-shows venues are likely to face as we head into 2022 and beyond".
Michele continued: “No-shows have historically been a huge problem for the hospitality industry, and the problem was only exacerbated in 2020 when venues were closed for so many weeks and could only open up again at halved capacity.
“No-shows typically account for about 20% of all bookings in the UK, and in London they count for up to 25 per cent.
“By running fixed priced-events like the bottomless brunches featured on our site, and allowing customers to pre-pay for their loved ones' experiences; small and independent restaurants facing a festive period of uncertainty can charge customers now for their post-Christmas and 2022 bookings.”