Students at the University of Derby are working on ways to transform the way people travel around Buxton and other nearby market towns.
Tourism students at the Buxton campus are working with Derbyshire County Council and Buxton Town Team to survey the transport habits of residents, commuters and visitors.
They will use the data to come up with ideas which will encourage people to engage in active and sustainable travel – by walking, cycling, using public transport and electric cars.
Councillor Dean Collins said: “The students will be talking to people to find out what would encourage them to leave the car at home and switch to other forms of transport.
“We’re not anti-car but as car usage continues to rise we need to look for alternatives to prevent our roads from becoming overly congested in the future as well as to protect the environment.”
The research will be used as a model for other transport projects if a council bid for £1.5 million from the Government is successful.
Town Team spokesman John Phillips said: “We want to ensure Buxton keeps moving and welcome the enthusiasm students in helping to get the ball rolling.”