Still time to enter Local Business Accelerators campaign

Local Business Accelerators logo
Local Business Accelerators logo

THERE’S still time to enter this year’s Local Business Accelerators (LBA) campaign - with the chance to win thousands of pounds worth of free advertising in the Buxton Advertiser.

The highly-acclaimed campaign is supported by the Government and private sector’s Business in You campaign and backed by the Prime Minister David Cameron, as well as the Governor of the Bank of England, Mervyn King.

Over 500 newspapers across the UK have joined forces to deliver a £15 million boost to promising young businesses through free advertising and mentoring.

Businesses aged between one and five-years-old can enter LBA for the chance to win a free advertising campaign in their local paper plus mentoring support from local business leaders.

First prize in the Buxton Advertiser will be a series of 13 adverts, worth £4,440; second prize is £3,123, and third prize £2,382.

The most promising businesses will go forward to the national stage of the competition to win a year’s mentoring from Deborah Meaden, of Dragon’s Den, and a local advertising campaign devised by a top London creative ad agency.

Meaden, the LBA’s national ambassador, said: “With last year’s LBA having demonstrated the unique power of local and regional press to provide a meaningful boost to promising young businesses, I am delighted to be supporting the initiative once again.

“The campaign provided tangible examples of the real contribution that local newspapers can provide to young businesses across many different sectors, accelerating their development.

“Enterprise and entrepreneurism in the local community is more important than ever before and I look forward to finding another young business to mentor and drive forward.”

Owners were most likely to use local newspapers to advertise their businesses (22 per cent), followed by internet advertising (15 per cent) and directories (14 per cent).

Local newspapers were cited as the most effective of all forms of advertising (49 per cent), followed by outdoor/point of sale (48 per cent), and internet (45 per cent).

Businesses aged between one and five years can enter the competition in their local newspaper via the LBA hub before the closing date of Friday November 16.