The Springs shopping centre in Buxton has teamed up with Derbyshire County Council to support children in the community through a Reverse Santa campaign.
Store bosses are inviting customers to donate a new, unwrapped gift to a collection box for children who may otherwise not receive presents on Christmas morning.
Centre manager Carlon Stewart said “Gifts can range from teddy bears to train sets or board games, all are welcome.”
The council will take responsibility for wrapping and distribution. The Springs is currently seeking a fundraising partner for 2016, and is inviting nominations via social media using #SpringsCharity2016.