Buxton's new town branding has been revealed
Vision Buxton has revealed the new slogan which will be used to promote the town to residents, tourists and international visitors.
In a virtual meeting which took place on Thursday May 13, the new branding, which is said to better reflect the identity of people in the town, was unveiled.
The primary slogan has been announced as “Refreshingly Buxton” with a secondary slogan as “Buxton in the Peak District”. It will replace the former slogan of Buxton – England’s leading spa town.
Howard Swift from Common Ground Communication, who were commissioned in 2019 to optimise the Buxton visitor economy strategy over the next five years, led the meeting.
He said: “We want to make the most of the brilliant things that are here so people stay longer and spend more.
"Buxton is a place to revive, recharge and revitalise.
"It’s a place to refresh yourself with the purest mineral water flowing from the Peak District, and drink in the cleanest air on top of the highest moor.
"A place to refresh your body at a truly world class spa and refresh your heart and soul in the creative mayhem at some of the biggest and best festivals in the country.
"It is refreshingly beautiful and refreshingly friendly - it is refreshingly Buxton.”
The new branding has been backed by High Peak Borough Council, Buxton Crescent Heritage Trust, Buxton Civic Association and Marketing Peak District and Derbyshire as well as Vision Buxton.
Chair of Vision Buxton, Roddie MacLean, said: “We are keen to get this out there and let it fly.”
It is hoped the new marketing will be fully rolled out ready for the start of the 2022 tourist season and although it will not be enforced on businesses it is hoped traders soon start to adopt the slogan.
The logo will use contrasting colours all in a variety of blues and greens to reflect the town’s connection to the water and the countryside.
Feedback has already been positive with Louise Potter, High Sheriff of Derbyshire, complimenting the new ideology for the rebrand.
She said: “This is very refreshing. You have bought us in the 21st century with your palette of colours and I think it is great.”