Twitter helps Glossop North End gain national radio coverage

A HIGH Peak football club unexpectedly found itself the centre of national attention when a routine scan of social networking site Twitter ended up with its chairman talking about the club on radio station TalkSPORT.

It transpired that Danny Kelly, host of the station’s evening show ‘Kick Off’, had been in Glossop for a few days to visit a friend and had taken the opportunity to check out the local football ground, home of Glossop North End.

Having walked up to Surrey Street, he was struck by the scenery that surrounds the Glossop valley, and asked his listeners to vote for other picturesque local sports venues as he considered the Hillmen’s ground as ‘one of the prettiest sports venues in Britain’ – and he pointed them towards the Twitter feed where he had posted a photo as evidence.

North End’s press officer Jonathan Haggart saw the posting and contacted the show via the club’s Twitter account, and producers were keen to continue the theme by speaking to Chairman Dave Atkinson, especially after they discovered that the club were also the holders of the Best Football Pie award.

So just after 9pm on Thursday, Atkinson was outlining details of the club’s history, current rebuilding work, 125 years celebrations, trip to Wembley, the pies and the huge chimney behind the clubhouse end.

Haggart said: “It was a slightly surreal evening and just goes to show that you are never off duty! I suppose it’s a bit of nosiness that got Dave on air, as I always search ‘Glossop’ on Twitter just to see what is being talked about in the town.

“Once I saw we were being discussed on TalkSPORT, it was only right that they were brought up to speed on the club. It shows that there’s some real value in clubs having a Twitter account - it can lead to some good coverage.”

You can listen to Thursday night’s show again here - http://www.talksport.co.uk/radio/listen-again/episode/36443.