Road safety partnership welcomes Think Bike campaign

DERBY and Derbyshire Road Safety Partnership has welcomed a government campaign warning drivers to watch out for motorcyclists.

The Think Bike-Think Biker campaign will target drivers using national radio adverts, drive time radio sponsorship and nationwide petrol forecourt advertising. There will also be online adverts reminding drivers to look out for bikers and Facebook activity aimed at motorcyclists.

During the campaign, the government will be working with partners to raise awareness of development training for qualified motorcyclists and the importance of wearing appropriate safety gear when riding.

Partnership chairman Mike Ashworth said: “Bikes are easy to miss because they are so much narrower than cars. This campaign encourages drivers to be vigilant by getting them to think about the lives of riders and the people who would miss them if they were killed.

Mike added: “Bikers can make themselves easier to spot by using choosing riding gear that that is fluorescent during the day and reflective at night. They can also improve their skills through rider training.”

Qualified motorcyclists can improve their skills for just £50 with Derbyshire BikeSafe training. BikeSafe was devised by police motorcyclists and is run by approved assessors. The training consists of a classroom session where riders will learn safe riding techniques and a two-hour assessed ride.

BikeSafe assessors provide advice about how to improve and may recommend an advanced riding qualification. For more details call Andy Adlington, the road safety partnership’s motorcycle project officer, on 07827 308480 or visit