Derbyshire Police has launched a spring drink-drive campaign - highlighting the financial cost of getting behind the wheel after drinking.
The Institute of Advanced Motorists has calculated the personal financial cost of drink-driving for the first time, pricing it between £20,000 and £50,000 taking in the fines, legal costs, rise in insurance premiums and possible job losses faced by those who are convicted.
Derbyshire Constabulary will be focusing on young drivers during the campaign, which runs throughout March, with a particular focus over the Easter weekend.
Young men are consistently over-represented in drink-drive casualty figures and are more likely to admit to driving over the legal limit.
Chief Inspector Steve Wilson, head of Roads Policing, said: “Our campaign is very much intelligence-led which allows us to target those age groups who persistently drink and drive rather than conducting mass-testing.
“Our message is simple – if you are having a drink, don’t drive.”
Last year 280 people were killed and 1,290 were seriously injured in drink driving-related incidents across the country.
To report a drink-driver call police on 101.