DRINKERS will be asked to consider how their behaviour changes when they drink to excess as part of a new campaign.
The ‘Gauge Your Behaviour’ campaign will focus on reducing alcohol-related violent crime, other alcohol-related crime and anti-social behaviour during the festive season.
Supported by Derbyshire County Council, Derbyshire police, Crimestoppers and community safety partnerships, the campaign will target town centres with a high visibility around licensed premises with messages on bar staff T-shirts, bus adverts, posters and local radio.
Multi-agency teams will be out talking to people about how to stay safe while having a good night out and encouraging them to report any information about alcohol-related violence to Crimestoppers.
Derbyshire County Council Cabinet Member for Public Health, Cllr Carol Hart, said: “We want everyone to have a great time when they’re out and about in our town centres this Christmas and New Year but excessive drinking by some can spoil it for others.
“This campaign will encourage people to think about their behaviour and be aware of how many drinks are enough for them and by working with the police and other partner organisations we aim to tackle all kinds of alcohol-related crime.”
Police Superintendent Gary Parkin said: “This is a real partnership effort. Licensed premises are key to ensuring the high visibility of this campaign and we’re particularly pleased with the response we’ve got from licensees who will play an important part in helping us deliver it.”
Chair of the Derbyshire Crimestoppers Board, Ashok Kalia, added: “The main aim of this campaign is to stop alcohol-related violence happening in the first place, but if it does occur we want to make sure that the offenders are brought to justice.
“Crimestoppers offers an anonymous route which anyone not wishing to report information directly to the police can use.”
Crimestoppers can be contacted on 0800 555 111.