“The Tuscany of the North” is how political commentator Nick Robinson describes Buxton in a new promotional video, one of a number of new projects which have been launched to raise the profile of the spa town.
Over 70 members of Vision Buxton, local businesses and organisations and Buxton residents attended the official unveiling of the new Buxton video, logo, toolkit and Visit Buxton website at the Pavilion Arts Centre.
The new Buxton Marketing toolkit’s aim is to raise the profile of the town locally, regionally and nationally and it is available for local businesses and organisations to use for free.
Vision Buxton Co-Chairman Tony Kemp said: “Vision Buxton members were delighted to have been entrusted with the development of the Buxton toolkit and logo.
“Together with the delivery of other key projects such as the new promotional video - all delivered by collaborating with key partners - the organisation is taking a major step forward in delivering its goal of making Buxton an even better place to live, work and play!”
Created by Visit Peak District & Derbyshire, the two-minute promotional video is aimed at attracting visitors, tourists, investors and students to the town.
It features many local sights and attractions, as well as testimonials from Buxton Crescent developer Trevor Osborne, columnist Matthew Parris, presenter Julia Bradbury and the BBC’s Nick Robinson.
The new town logo, which proclaims Buxton as ‘England’s leading spa town’, was created by Tilley & Associates and developed and funded by Vision Buxton and High Peak Borough Council.
The logo will be available to all businesses and organisations in Buxton to use in their marketing campaigns, printed material and websites.
Also at the launch, Vision Buxton member Dave Golding gave a presentation on the website www.visitbuxton.co.uk and David Mullholland provided an update of a new project and campaign with ‘Voucher Cloud’ to support and promote Buxton retailers and businesses.
Liz Mackenzie, Co-Chairman of the Vision Buxton Marketing Group, which helped develop these and other town marketing projects, added: “We are keen that as many businesses and organisations as possible use the new Buxton logo and promote the new Buxton Video and Visit Buxton website.”
• For more information on Vision Buxton membership, events and the Vision Buxton Marketing Group’s projects, visit www.visionbuxton.co.uk or email firstname.lastname@example.org.