A High Peak hospice is part of a group from across the north west which has come together to launch a pioneering TV advertising campaign.
Chapel-en-le-Frith’s Blythe House Hospice has joined forces with 25 other hospices, including Macclesfield’s East Cheshire Hospice, for the Think Again campaign to raise awareness and break down barriers preventing people from accessing hospice care across the region.
Sheila Tyler, Blythe House Hospice Director, said: “Blythe House is delighted to be part of the North West Hospices TV campaign.
“It is an exciting project and we are proud to be working with colleagues across the area to pioneer this group approach.
“By encouraging people to ‘think again’ about their local hospice, we hope we can reach out and connect with more people in our local communities.”
The venture, which sees the hospices share the cost of slots on peak-time Granada shows including Coronation Street and Emmerdale, is also aiming to raise vital funds to support their work.
By working together to share the cost of the campaign between them, the hospices are able to reach out to a wider audience than ever before in a very affordable way.
The commercial uses compelling video clips filmed with real patients, families, staff and volunteers to spread the key message that hospices are local charities, which provide specialised support for everyone regardless of age or condition, in a positive, welcoming environment.
It ends with a request to viewers to donate £5, with money raised then being split equally between the hospices taking part.
The adverts will run for three weeks from Monday March 10, and will also be shown through the online ITV Player catch-up service.
Collectively the 26 hospices involved in the campaign care for around 29,400 patients each year - with family members also benefitting.
It costs around £85.5 million to run the 26 hospices each year, with £59 million needing to be raised through charitable efforts.