Tourism bosses are hoping that more Chinese tourists will be persuaded to come to the Peak District after two fact-finding visits by Far East journalists.
Visit Peak District and Derbyshire worked in partnership with VisitBritain and its Beijing office to bring representatives from newspapers and magazines to sample the range of activities and attractions the area has to offer.
The Peak District’s many film and television locations – particularly those associated with Pride and Prejudice and Jane Eyre – proved a huge hit, as did typically English traditions, such as afternoon tea.
Chatsworth and Haddon Hall were both on the itinerary for a group of seven journalists visiting the UK to research its most famous film and TV highlights.
Pride and Prejudice also proved popular with an eighth journalist representing the 21st Century Business Herald – China’s equivalent of the Financial Times – who visited the Peak District during a 12-day stay.
David James, Chief Executive of Visit Peak District and Derbyshire, said: “China is now the world’s largest outbound tourism market, so naturally we’re keen to share in its potential by encouraging more visitors to come here to discover the huge range of things they can see and do, in one of the most beautiful and accessible areas of the country.”