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Firm's claims are 'utter rubbish'
IT would appear that Tom Levitt MP was taken in by Nestlé misinformation on his recent jolly to Africa as the company's guest.
He writes: "Thirty years ago Nestl's practices in marketing infant formula inappropriately were condemned across the world. Today they have cleaned up their act.
"Their marketing and distribution practices are tougher and tighter even than international agreements require."
Sorry Tom, but this is utter rubbish as the results of a global monitoring project with evidence from 67 countries demonstrated in the report Breaking the Rules, Stretching the Rules, published in November 2007.
This shows Nestl continues to break international marketing standards in a systematic way and is the worst of the baby food companies.
Perhaps you didn't notice and Nestl didn't tell you, but as you were enjoying Nestl hospitality, it was promoting formula with prohibited advertising in supermarkets in South Africa.
Such shelf-talkers are a clear violation of the World Health Assembly marketing requirements for breastmilk substitutes, as are the health claims on the labels.
Mike Brady
Campaigns and Networking Coordinator
Baby Milk Action
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Weather for Buxton
Thursday 24 May 2012
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