Whaley Bridge watchmaker aims for big time success with new brand

Kingsley Viollet (right) is hoping time flies as he gears up to launch his watch brand with business partner Lee Owen

Kingsley Viollet (right) is hoping time flies as he gears up to launch his watch brand with business partner Lee Owen

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A lawyer from Whaley Bridge is winding up to launch his own brand of timepieces with the help of a worldwide crowdfunding campaign.

Kingsleigh Viollet, 27, has spent the last year perfecting the brand, negotiating with suppliers in Switzerland and China, and is now ready to seek backers on crowdfunding platform Kickstarter.

Kingsleigh, an EU competition law trainee in Brussels, is hoping his sideline pays off after years of tinkering.

He said: “My mum bought me my first watch 20 years ago. When it broke, I didn’t want to buy a new one. I went to get it fixed and ended up asking the repair guy how to do it myself.”

Ever since, he has been customising affordable watches with luxurious parts, a mix he hopes to offer to customers.

Kingsleigh said: “What’s the time? It’s the first question you ask every day, and the last one at night. It’s the most important thing there is.

“It’s easy to look at your phone, but a good watch is a statement. I wanted to make something with distinctive quality at a price for everyone.”

The unique selling point of K.Viollet—created with partner Lee Owen—is two-tone straps and Swiss clockwork.

Kingsleigh said: “It might sound simple, but no one’s ever done straps in two colours before, and ours are in calf leather.”

The Kickstarter campaign to raise £20,000 for the first production run kicks off on November 10.

Backers can make small donations to support the project or buy one of the first watches for £99, rather than the retail price of £140.

As a bonus for Advertiser readers, Kingsleigh will also hand deliver them.

To start supporting the project, ‘like’ the page at www.facebook.com/kviollet.