REFINED, soothing and natural. That’s the brand promise of a new range of fragrant indulgences marketed by High Peak Borough Council.
The Buxton Spa range is exclusive to Buxton’s Pavilion Gardens, and will be sold in the attraction’s Gift Boutique.
Scented candles and soaps were introduced to the shelves last week – just in time for Christmas – and will be followed next February by bath salts, body lotion, lip balm and bubble bath.
Ian Huddlestone, executive councillor for regeneration, said: “The unveiling of the Buxton Spa range is another welcome addition to our offer at Pavilion Gardens, which is rapidly becoming the hottest visitor attraction for miles around.
“The brand reflects Buxton’s status as a famous spa town, and proceeds from sales will help consolidate the Pavilion Gardens as a profit-making asset that places no burden on the taxpayer and attracts hundreds of thousands of visitors who then explore the many other first-rate retail businesses in the town centre,” he explained.
The Buxton Spa range will add to the already attractive and inspiring array of products available in the Pavilion Gift Boutique.
What’s more, the Buxton Spa range will also be sold through an online shopping facility on a Pavilion Gardens website to be launched in the middle of next year.
The launch of the spa range is another major boost for the Pavilion Gardens, which announced in October that its indoor facilities had shattered year-on-year attendance records in April, July, August and September.
The figures enabled the attraction to record a staggering 11.9 per cent increase of 43,754 visits in the nine months to September. That means that 411,510 people had visited the Pavilion Café or Coffee Bar, Gift Boutique and Art Gallery, Tourist Information Centre, Pavilion Arts Centre or Octagon.