#SBS nod for Buxton business from former Dragon Theo Paphitis

Mark Sidebottom and his bespoke joinery company Peakcraft have won over Dragon's Den star Theo Paphitis
Mark Sidebottom and his bespoke joinery company Peakcraft have won over Dragon's Den star Theo Paphitis
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A family firm of carpenters and joiners has become the latest Buxton business to win the backing of former Dragon, entrepreneur Theo Paphitis.

Peakcraft, which creates bespoke joinery for homes and businesses, was among the year’s first batch of companies to receive support from Theo’s Small Business Sunday scheme.

Each week, the retail magnate rewards six small businesses that send tweets to him @TheoPaphitis by reposting them to his 494,000 followers on the social network.

On Sunday, January 3, Peakcraft owner Mark Sidebottom, 50, wrote: “We specialise in quality made to measure joinery, traditional carpentry & fitted furniture, affordable craftsmanship.”

The pitch clearly appealed to Theo, just as it has to Mark’s customers since he started the company in 2000.

He explained: “Business is going really well, but I think something like this is great. Any kind of exposure is good for a company our size.

“It gets the word out. We don’t have the marketing budgets and sales teams of some of the really big competitors—so people don’t realise we offer more choice, better products and prices that can be as much as 40 per cent cheaper.”

Mark hopes that more people will be able to see his team’s beautiful work as he develops plans for a showroom at their new workshop on Leek Road.

He said: “It’s difficult to get the message over, people often don’t imagine a local company can offer service this good.

“Hopefully when they can walk into a model bedroom or home office, they will see the possibilities.”

It turns out those possibilities are endless, with Mark offering an enormous range of materials and designs, specifically tailored to each client and space.

Peakcraft is very much a family business. Mark’s brother Paul is a workshop regular, and son Luke, 19, has just joined as an apprentice.

Mark said: “I think it’s a good place for him. He’s been helping for years, and just done his A-levels. He’s drawn to the work and there’s a real shortage of skilled workers.”

Small Business Sunday nod is also turning into a family affair. Mark’s partner Nichola also won Theo’s support for her shoe shop, One Small Step, back in August.

He said: “She’s been badgering me to do it too. Everyone who Theo’s chosen says it’s really worth it.”