Health trust award for clear communication

NHS DERBYSHIRE County has picked up a prestigious national award from the Plain English Campaign for its ‘crystal clear communications’ on diabetic eye screening.

The Derbyshire Diabetic Eye Screening Service pamphlet, which helps people living with diabetes to better understand the importance of regular eye screening, won the award from thousands of entries after an anonymous reader forwarded it on to the Plain English Campaign.

The reader said it provided ‘well-written, clear instructions’ that were explained in a ‘reassuring tone’ and ‘free from medical jargon’.

It has now been judged as one of the best examples of written English from any organisation across the UK by the independent group.

Details of what patients can expect when they attend their appointment and follow-up procedures were also given merit. The pamphlet was sent out annually to 50,000 diabetic sufferers in Derbyshire between September 2006 and April 2012.

Lorraine Tunbridge, eye screening programme manager for NHS Derbyshire, said “We’re delighted that our leaflet promoting the importance of diabetic eye screening has been singled out from thousands of entries for communicating clearly with its audience as this could be critical in helping more patients benefit from these simple, but potentially sight-saving tests.”