Artificial grass goes for green at 2012 Olympics

Nomow Managing Director, Michael Tittershill. Photo contributed.
Nomow Managing Director, Michael Tittershill. Photo contributed.
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Dove Holes-based artificial grass company NoMow has come to the rescue of the London 2012 Olympic Organising Committee with 5,000m2 of amazingly realistic artificial grass for the Olympic hospitality area.

Despite the most meticulous of planning, even the London 2012 Olympic site wasn’t immune from the UK’s long spell of dry weather – which preceded the weeks of downpours.

With the start date looming and the Olympic Organising Committee deciding at the very last minute that banking around the main sponsor hospitality area would benefit from pristine grass cover, Olympic landscape contractor Gavin Jones was faced with a dilemma – a dilemma that despite them performing numerous design miracles during their two years working on the Olympic site, even they’d struggle to solve.

Put simply, there just wasn’t the time to establish great-looking turf.

With the likes of BMW, Adidas, Cisco, BT and dozens of other important sponsors soon to be in attendance, something needed to be done.

Expert in creating perfectly crafted gardens, Gavin decided to call in the UK’s artificial grass specialists NoMow to discuss the project.

Having recently completed work on the Google HQ rooftop with them, it was clear that NoMow would have the answer.

More than simply impressed with the incredibly lifelike qualities and the range of NoMow’s artificial grass, Gavin also knew that they had both the resources and the capability to step into the breach and provide a great looking solution in double quick time.

It also gave the Olympic Organising Committee the opportunity to highlight the many environmental benefits of their product which does not need millions of gallons of water, involves no pesticides or fertilisers, sends no grass cuttings going to landfill - and after the Olympics will be returned to NoMow, processed and recycled.

NoMow’s Managing Director Michael Tittershill said: “I’m honoured and delighted.

“It’s the biggest stage on the planet at the moment, the biggest sponsors, at the biggest event in the world.

“To have the opportunity to show the quality of our work is wonderful.

“To be able to step in at such short notice and represent the North West at the London Olympics site makes us extremely proud.”

l For more information go to: www.nomow.co.uk