A Buxton-born businesswoman credited with helping Tesco achieve its position as one of the world’s top retailers will be recognised for her achievements with an Honorary degree from the University of Derby Buxton.
Co-founder of the Tesco Clubcard Programme, Edwina Dunn, will receive an Honorary Doctorate at the University’s graduation ceremony, at its Buxton Campus’s Grade II* Listed Devonshire Dome on Saturday November 17.
Edwina started the market analysis business, Dunnhumby, with her husband Clive Humby from their spare bedroom in 1989.
With customer-centricity as its core principle, it quickly grew into a global customer science company, attracting some major-name clients before it caught the attention of Tesco, which was looking to better understand its customers.
Together they created the Tesco Clubcard Programme which was launched in 1995 and was critical to the success of the retailer.
By the time Edwina and Clive sold their loyalty card business to Tesco in 2011, it had grown into an organisation of 1,500 people, reaching 350 million customers in 25 countries.
Edwina and Clive continue their entrepreneurial adventure with their new company H & D Ventures.
Edwina said: “It was a surprise and a pleasure to hear I am to receive such a prestigious award. I have thoroughly enjoyed creating my business and working with a team of people who are young, bright and who believe that anything is possible.”
Also receiving an Honorary Doctorate will be Rear Admiral Peter Hudson CBE, who has an extraordinary record of service as a Commanding Officer in the Royal Navy protecting British interests.
He was raised in the Chesterfield area before embarking on a Naval career that has spanned 32 years, and is currently responsible at Navy HQ for the overall fighting capabilities of the Naval Service.