£240,000 boost to help tourism in the Peak District

Secretary of State for Culture, Media and Sport Karen Bradley (seated, centre) at Marketing Peak District & Derbyshires Tourism Conference & Exhibition 2016, with (left to right): Paul Roden, Chairman, Marketing Peak District & Derbyshire; Anne Western, Leader, Derbyshire County Council; Jo Dilley, Managing Director, Marketing Peak District & Derbyshire and Andrew Stokes, England Director, VisitBritain/VisitEngland
Secretary of State for Culture, Media and Sport Karen Bradley (seated, centre) at Marketing Peak District & Derbyshires Tourism Conference & Exhibition 2016, with (left to right): Paul Roden, Chairman, Marketing Peak District & Derbyshire; Anne Western, Leader, Derbyshire County Council; Jo Dilley, Managing Director, Marketing Peak District & Derbyshire and Andrew Stokes, England Director, VisitBritain/VisitEngland

The government has said it is committed to tourism in the High Peak with a £240,000 grant for the region.

It was announced yesterday at the conference Marketing Peak District and Derbyshire had been successful in round one of the Fund, securing £240,000 between them in a joint bid with teams from Cheshire, Essex, Hertfordshire and Kent.

Speaking at the Marketing Peak District and Derbyshire’s 2016 Tourism Conference and Exhibition the secretary of state for culture, media and sport Karen Bradley, who is also the Staffordshire Moorlands MP, said: “We all know that attracting tourists – and making them want to come back for more – is harder than it sounds, even for an area as special as this.

“Thanks to places such as the Peak District and Derbyshire, 2015 was a record breaking year, with tourism contributing more than £62 billion to the UK economy.

“Post-Brexit figures suggest this trend is set to continue, with the number of overseas visits to the UK in July and August up two per cent on the same months last year.”

A number of Government initiatives to support tourism were highlighted including setting an eight-point plan for England’s National Parks, including the Peak District, to promote them as world-class destinations and develop new apprenticeship standards and opportunities.

Karen added: “Brexit will bring new impetus to some existing initiatives, and the energy to change and develop other new ideas. I believe the new reality can allow rural, coastal and urban tourism industries alike to flourish.”

The European Regional Development Fund, High Peak Borough Council, Pavilion Gardens, and the University of Derby sponsored the conference .