EIGHTY-FOUR per cent of adults, 40.5 million people, read a local newspaper, making it the most widely read medium in the country. (BMRB/TGI 2007)
* As a source of information about the local area in which people live, local newspapers are three times more popular than the next medium BBC TV news. (Press Gazette/YouGov 2007)
* More than 3,400 local newspapers are sold in the UK every minute
. (Advertising Association Yearbook 2007)
* There are more than 1,300 local newspapers and 1,100 associated websites in the UK.
* Local newspapers and their associated websites are 49 per cent more trusted and relied-upon than the nearest medium, commercial TV. (the wanted ads III 2007)
* More than 13.5 million adults read a local newspaper but do not read a national newspaper. (BMRB/TGI 2007)
* More than £788 million is spent each year buying local newspapers. (Advertising Statistics Yearbook 2007)
* Nearly a third of local newspaper readers keep at least one cat, dog or bird as a pet. (BMRB/TGI 2007)
* Advertising on local newspaper websites is 77 per cent more likely to be believed and relied-upon than advertising on other websites. (the wanted ads III 2007)
* Seventy-nine per cent of people aged between and 15 and 24 read a local newspaper. (BMRB/TGI 2006)
The full article contains 225 words and appears in Buxton Advertiser newspaper.
